The last days of neon?

Neon signage tradition has been a part of the visual culture that earns Hong Kong the name of ‘The Pearl of the Orient’. But in the past decade, the neon signs in our city is eclipsed by the influx of mega digital billboards advertising global brand names. On the one hand, Yipang pays homage to this waning industry as a symbol of Hong Kong, and on the other she highlights how the notion of ‘freedom’, as presented here in reverse English, has been redefined and manifested during the covid pandemic in different parts of the world.